Better consultations, not just more leads.
Redbird's promise is a less stressful remodel. This plan applies the same idea to your marketing: one team, one system, and you only pay for consultations that are actually booked.
Two pictures of Redbird, today and tomorrow.
Where things stand today
- Marketing runs mostly on Google LSA, about $4,000 per month
- Kitchen leads are the priority, with a $150 target cost per lead
- Outdoor living leads are running near $600 each
- Too few leads turn into signed jobs; lost to pricing, slow estimate turnaround, and lead quality
- No automated review collection, limited job site photos
- Website, social, and ads are split across vendors
Where you want to be
- About 25 qualified leads per month, converting to 6 to 15 booked consultations, not more than the team can serve
- 20 to 30 percent of estimates closing
- A mix of higher-end projects ($100,000+ additions and multi-room) and quick-turn kitchens and baths ($20,000 to $40,000)
- Focus on North Raleigh, Cary, and Apex
- One team managing website, ads, social, and lead flow
The fix is not more volume. It is better-fit homeowners, faster follow-up, and a clear qualification filter before anyone reaches your calendar.
From the right household to your calendar, in five steps.
Target
ScaleData identifies higher-income households in your service area actively researching remodels.
Reach
LSA, Google Search, Meta, and Curbmailers put Redbird in front of those specific homes.
Capture
A dedicated funnel for each service: Kitchens, Baths, Additions, Outdoor Living.
Qualify
Automated screening on budget ($20,000+), location, and scope before booking.
Book
Qualified homeowners land on your calendar and flow into JobTread.
You pay per booked consultation, so our incentive is the same as yours: quality over volume.
Six services, one system. Everything is laid out below.
Full-Service Ad Management
Google LSA, Google Search, Meta, and retargeting by service page, with full funnels and ScaleData audience building.
$5,000 one-time setup. No monthly management fee. Booked consultation fee is tiered to your ad spend: $300 per booked consultation up to $5,000 per month in ad spend, $250 from $5,000 to $10,000, and $200 over $10,000 per month.
Ad spend is paid by Redbird directly to the platforms and mail vendor.
- Google Local Services Ads, Google Search, Meta, and retargeting by service page
- Full funnel build for each service line, with automations
- ScaleData audience building for Meta and Curbmailers
- Curbmailers: direct mail showing an AI visualization of the homeowner's own house
- We price advertising this way for two main benefits. First, charging per booked consultation gives us deeper insight into the sales process, so we can help your business close more deals. Second, tying our fee to booked consultations gives us more incentive to help you scale your revenue.
- Exclusive territory: a $2,500 minimum ad spend reserves our services for you within a 10 mile radius of your business location; $5,000 ad spend expands that radius to 20 miles
Business Ops
GoHighLevel build-out, automations, JobTread integration, an AI website chatbot, an after-hours AI phone answering agent, a quarterly newsletter, a bi-annual reactivation campaign, and light website management.
$1,200 setup, $447 per month
- GoHighLevel build-out and account access
- Automations: speed-to-lead, qualification, estimate follow-up, review requests
- JobTread integration
- AI chatbot on your website to answer questions and capture leads around the clock
- After-hours AI phone answering agent that captures caller details and books consultations when your team is unavailable
- Quarterly newsletter send to your past clients and lead database
- Bi-annual reactivation campaign, re-engaging your past leads who did not book a consultation
- Basic website management, 2 update pushes per month
Local SEO, GEO, & AI Optimization
AI-managed SEO built for both Google and AI search results, with a steady content engine and link building that compounds over time.
$3,194 setup, $1,597 per month. Setup waived 100% with a 12-month commitment.
High-authority backlinks available a la carte.
- AI-managed SEO built for both Google and AI search results
- 3 to 4 blogs per month
- 2 to 3 pages built per month
- Quarterly press releases
- Listing updates across directories
- Basic backlinks included
- Outreach for better, more relevant backlinks
- 30 to 50 keywords targeted
- 30 to 45 backlinks built
- Reporting updates weekly
- Website update with modernized, custom-coded features
VZLSR & Field Rank
Two lead and visibility tools that work alongside the SEO program: one captures intent on your site, the other signals to Google where your crews are working.
VZLSR $99 per month. Field Rank $199 per month. No setup fee for either.
- VZLSR lead collection tool: homeowners upload a photo of their space and see a concept, turning browsers into leads
- GetFieldRank.com: geotagged job site photos and review requests that signal to Google where your crews are working
- Both feed into your reporting dashboard and lead attribution
Social Media Posting
Facebook, Instagram, and LinkedIn posting with DMs routed into your lead system.
All content supplied by Redbird. Video editing available for an additional fee.
- Facebook and Instagram: 1 post and 1 story per week, DMs routed into GoHighLevel: $500 per month
- LinkedIn company page: 1 post per week sharing blogs and project updates: add $500 per month
- Executive LinkedIn updates: $250 per team member per month
ScalePixel
Identifies anonymous website visitors who leave without booking, then follows up by email and direct mail.
$500 setup, $750 per month
- Lives on your website and identifies anonymous visitors who leave without booking
- Matches visit data against our data network to find the homeowner behind the visit
- Sees which pages each visitor viewed, so we know whether they were looking at kitchens, baths, additions, or outdoor living
- Triggers follow-up by email and direct mail, tailored to the service they were researching
- Currently identifying up to 50 percent of unknown traffic
Included with every engagement
- Live reporting dashboard (spend, cost per lead, booked consultations, and revenue by channel)
- Monthly performance meeting
- Quarterly strategy review
- Call and form tracking
- Lead source attribution through to signed job
- Dedicated point of contact
- Shared Slack or text channel for same-day support
Where the $4,000 goes
| Channel | Share | Amount |
|---|---|---|
Google Local Services Ads Your proven channel. Kitchens first. | 37.5% | $1,500 |
Google Search High-intent kitchen, bath, and addition searches in North Raleigh, Cary, and Apex. | 20% | $800 |
Meta prospecting ScaleData audiences of in-market, higher-income homeowners. | 15% | $600 |
Retargeting (Meta and Google) Segmented by the service page visited. | 7.5% | $300 |
Curbmailers AI-visualized mail to ScaleData-matched households in aging-home neighborhoods. | 20% | $800 |
| Total | 100% | $4,000 |
Outdoor living is held to a small test budget until cost per lead comes down from $600.
This is a starting mix. We rebalance monthly toward whichever channel produces booked consultations at the lowest cost.
Two ways to engage Scale Local.
A la carte
Pick the services you need now. Add more as you grow.
- Full-Service Ad Management$5,000 setup
- Business Ops$1,200 setup + $447/mo
- Local SEO, GEO, & AI Optimization$3,194 setup + $1,597/mo
- VZLSR lead collection tool$99/mo
- Field Rank (GetFieldRank.com)$199/mo
- Social Media Posting (Facebook, Instagram)$500/mo
- LinkedIn company page posting$500/mo
- ScalePixel$500 setup + $750/mo
The Complete Redbird Growth System
Everything in Sections 4 and 5, working together.
- Full-Service Ad Management
- Business Ops
- Local SEO, GEO, & AI Optimization
- VZLSR lead collection tool
- Field Rank (GetFieldRank.com)
- Social Media Posting (Facebook, Instagram)
- LinkedIn company page posting
- ScalePixel
- Projected ad spend mix management
Save $3,397 at setup and $400 every month. $8,197 in year one.
The $3,194 SEO setup is waived 100% with this 12-month commitment. A la carte SEO setup is $3,194 with no commitment.
Executive LinkedIn add-on in bundle: $250 per team member per month.
Plus your ad spend and a booked consultation fee that is tiered to that spend: $300 per booked consultation up to $5,000 per month, $250 from $5,000 to $10,000, and $200 over $10,000 per month. The consultation fee is the same in either option.
Model your own numbers. Everything updates live.
1. Your Return
25 qualified leads typically produce 6 to 15 booked consultations.
Adjust to match your actual margin.
Your return
2. Your Project Mix
Your project mix
You are ahead of the monthly booked revenue goal at this mix.
3. Recovered Website Visitors
ScalePixel identifies up to 50% of anonymous traffic.
Recovered website visitors
These are homeowners who left your site without booking. ScalePixel finds them and follows up by email and direct mail, tailored to the service they were researching.
These calculators are planning tools built on your inputs. They are projections, not guarantees.
A year of build, optimize, deepen, compound.
Build and Launch
- GoHighLevel build-out, automations, and JobTread integration
- Funnels live for Kitchens, Baths, Additions, and Outdoor Living
- Tracking, attribution, and reporting dashboard
- LSA restructured; Google Search and Meta campaigns launched
- ScaleData audiences built; first Curbmailer drop
- ScalePixel installed; review automation and Field Rank live with crews
- Website update and VZLSR launched
- SEO baseline, first wave of service and city pages, press release 1
The first weeks are build time. Consultations ramp through the quarter. SEO is groundwork here, not results yet.
Optimize
- Budget shifted to the channels with the lowest cost per booked consultation
- Retargeting refined by service page
- Second Curbmailer drop, tested against the first
- Qualification filter tuned using closed and lost job data from JobTread
- Continued page building and blogging; press release 2
- First close-rate review
Steady consultation volume near target. Close rate and cost per signed job become the numbers we manage.
Deepen
- SEO moves from wide coverage to narrow, high-intent keywords
- City pages for North Raleigh, Cary, and Apex gaining ground
- Large-project campaigns for additions and multi-room remodels
- Review volume and job site content compounding; press release 3
Organic search and AI search begin contributing leads alongside paid.
Compound and Plan
- Full-year performance review by channel and by project type
- Press release 4
- Year-two plan and budget built from real data
A larger share of consultations arriving through owned channels, lowering reliance on ad spend.
What we promise, and what we need from you
What counts as a booked consultation
- Homeowner in your service area
- Stated project budget of $20,000 or more
- Scope matches a service Redbird offers
- Appointment confirmed on your calendar
What we own
- Lead targeting, quality, and qualification
- Speed of first response and follow-up automation
- Transparent reporting on every dollar
- Honest recommendations, including when to cut a channel
What Redbird owns
- Call all leads quickly using your existing process in place
- Follow up on after-hours leads first thing in the morning
- Acquire a minimum of 1 five-star review per month
- Supply social content in a file format that separates images by job, with before and after images of each job
- Fast estimate turnaround after each consultation
- Updating job outcomes in JobTread so we can tune targeting
- Crews using Field Rank for photos and review requests
- Be honest about your sales process so we can help optimize it
Straight answers
- Paid channels move first. SEO typically takes several months to show meaningful movement, but ends up being the most profitable channel when done right.
- Close rate depends on pricing, estimate speed, and value position. We look for honest feedback so we can help report on this.
- We do not cap leads per month. We can only cap closed jobs based on what Redbird tells us they have the capacity for.
- ScalePixel identifies up to 50 percent of anonymous traffic and follows up by email and direct mail only. Actual rates vary by traffic source.
Four steps to kickoff.
Choose your plan.
Share the Redbird brand guide.
Kickoff call and account access.
Build begins.